A collection of labels and names deliberately (and not) "hot" sought after by producers for fun as well as for marketing, as the need to have a label that pay the attention and is easily remembered is becoming more widespread. The idea comes from a search of Vito Tartamella, psycholinguistics student, expert of Italian vulgarity language and author of the book "Parolacce", that during the EXPO of Milan has combined nutrition and bad words. Tartamella said in fact that "the world of the wine reserves remarkable surprises to the fans of bad words: alcohol sets free inhibitions, and an obscene name opens the doors of eroticism and good wishes." On the other hand by a wine we expect that is inebriating , and then helps its to have an evocative name.