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Made in Italy: Studying sustainability at the University of Siena

A Master in Wine Sustainability is the new project launched by the University of Siena, in collaboration with the Santa Chiara Lab platform for innovation and Gambero Rosso Academy and with the support of the United Nations program "SDSN Mediterranean". This ambitious initiative, begun in January, 2016 is part of larger plan that follows the directives imposed by the new rules of “Equalitas-Vino Sostenibile”. The Siena plan proposes a single approach to sustainability in the grape-growing and winemaking sector based on three pilasters – social, environmental and economic – and on the promotion of a collective brand that provides a guarantee to the consumer. The training project will take off in November, 2017. Gambero Rosso, which has always been involved in food and wine education, for both students and businesses, will also participate. The objective is to offer a new opportunity to all winemaking enterprises determined to strengthen their strategies, improve their performance in a constantly evolving market, and approach sustainability no longer as a cost, but as a factor in profit and growth.