110th CFDF (China Food & Drink Fair) 2024

On March 20, the opening ceremony of the 110th China Food and Drinks Fair was held in Chengdu Hall of Tianfu International Convention Center. In the next three days, more than 6,600 exhibitors from 45 countries and regions around the world will bring more than 300,000 exhibits to the West China International Expo and Century City New International Convention and Exhibition Center. The exhibition area of this year's China Food and Drinks Fair is 325,000 square meters, and it is expected that more than 400,000 professional visitors will attend the exhibition, and the exhibition scale and the number of exhibitors are the highest in history. During the conference, dozens of key activities and professional forum activities in subdivided fields will be held successively to create a rich exchange of ideas, information communication and product experience scenes for industry professionals.

The 110th China Food and Drinks Fair invited enterprises from 24 countries and regions such as Spain, Italy and Japan to participate in the form of official groups, and gathered overseas buyers from Malaysia, France, Thailand and other countries to attend the conference, gathering multi-party forces, focusing on the core trading functions of the exhibition, providing high-quality supply and acquisition docking opportunities to achieve high-quality "introduction" and high-level "going out".

The Italian Pavilion of the 110th China Food and Drinks Fair was jointly built by the Consulate General of Italy in Chongqing and the China-Italy Chamber of Commerce. In the 210 square meters of the pavilion, 38 companies (including 100ITA) engaged in the import and sale of Italian wine are displayed. Consul General of Italy in Chongqing Shi Qifan attended the opening ceremony of the National Pavilion and appreciated the participation of the Italian delegation in the China Food and Drinks Fair, "The exhibition is a top platform to promote Italian wine not only at the regional level, but also at the national level." Consul General Shi Qifan said.

"China remains one of the main markets for Italian exports to Asia," the consul general added, stressing that China is the third destination country for European agricultural products. In this sense, the bilateral agreement entered into force between the EU and the People's Republic of China is of great importance in its trade and brings great advantages to all companies in the Italian wine industry. The agreement guarantees the protection of the approximately 100 Central European geographical indications included in the list from unauthorized copying and other abuse. There are 26 Italian products on the agreement list, 15 of which are wine and alcoholic beverages. Also attending the ribbon-cutting ceremony was Paolo Bassoni, president of the China-Italy Chamber of Commerce. The China-Italy Chamber of Commerce has always been at the forefront of strengthening Sino-Italian trade in strategic areas. As a representative of the local government, Peng Tianyu, deputy director of the Management Committee of Sichuan Tianfu New District, also attended the event.

100ITA attended once again this important event, maybe the one with the most resonance in China, with its authentic Italian wines and food products: satisfy the curiosity and spread the culture and love for the real Made in Italy food and wines among all the visitors. More than 15 producers took part to these important event, like Antica Realta, Torlasco, Tosti, I somelieri, Cifarelli … .

In particular this important and exclusive Fair was the perfect occasion for the official presentation of Art Wine created all over the world, 100% handmade in Italy, designed by the Artist Simone Filosi (and only available in the official shop of 100ITA in JD.com). “Antica Realtà” is the name of this very special wine, a Moscato Rosè in which the classic Moscato d’Asti white is blended with an ancient grape of Black moscato rediscovered by the producer of the wine.  It attracted guests with a high degree of visual and gustatory love.

The participation to the Exhibition "110th CFDF CHINA FOOD & DRINK FAIR 2024" from 20th March 2024 to 22nd March 2024 was realized with the support of PR - ERDF 2021-2027 - Priority 1 - OS 1.3 - Action 1.3.2 - Support for the internationalization of SMEs - Public notice for the presentation of internationalization projects of SMEs through participation in international fairs which they take place from 1 September 2023 to 30 June 2024.