Italian National Day 2018

Italian Embassy, Beijing

07 June 2018

The Italian Embassy of Beijing hosted this year as well the celebration of Italian National Day. More than two thousand guests gathered in order to celebrate the joy of being Italian and to commemorate one of the most significant moments of Italian History; among them were important diplomats, both from Italy and other countries. 100ITA, together with other companies such as Ferrari, Bulgari, Ferragamo, Pirelli, Barilla, Ferrero, Campari, Natuzzi, contributed to the realization of this celebration.

Afterthe Ambassador’s institutional honors, guests participated to a celebration of Italy: from top quality  black and whitetruffles to the finest Italian wines, such as Tosti 1820 , Carpi e Sorbara winery and Casa alle Vacche; from artisanal tradition embodied by Imola ceramics to the emotion of touching a real Formula One Ferrari; from fashion and elegance, represented by Bulgari and Ferragamo, to the technological excellence withinthe Italian niche manufacturing sector, such as the AW119 Leonardo helicopter, Ferrari Formula 1 racing car and the innovative Skillmill non-motorized treadmill by Technogym.

Italian National Day ended at nightfall, with music performances, typical regional dishes made by Italian chefs. Besides, it was staged a fashion show by the Italian prestigious fashion academy “Istituto Marangoni” to promote its young and talented both Italian and Chinese designers.

Thus, all these exciting events contributed to making this celebration a joyful communion with China, a country that also has an extremely rich cultural heritage, and an unforgettable homage to Italy.

Producers attending the exhibition:

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